Heineken Experience: Entrance

The Heineken Experience, located in the brand's original former brewery in Amsterdam, is one of the city's most popular experiences for those who enjoy history, beer culture and interactive activities. This self-guided tour allows visitors to discover how a small 19th century family-owned brewery grew into one of the world's most recognized brands. Through modern exhibits, immersive audiovisuals and historic machinery, visitors walk through all phases of the brewing process. During the visit you can smell the malt, touch the ingredients, see how the beer is baked, fermented and matured, and even participate in games and sensory experiences related to the world of Heineken. The tour ends at the brewery bar, where you can taste the freshest beer straight from the source. It's a fun, dynamic and perfect activity for those looking to get to know Amsterdam from a more modern and authentic perspective.